By Stephanie Wieland
What’s the point of a great email if you can’t get anyone
to open it? With office workers receiving an average of 121 emails per day
according to DMR, it’s a tough world out there for email marketers. Here are
some “tried and true” best practices to get your message noticed.
Be Mindful of Timing
MNG Direct's in-house email strategist Shannon Hagarty says i... Continue reading
By Robyn Garrett
Sometimes people ask me why I work in the pharma industry. When
they ask those questions they often have images in their minds of infamous
price hikes (and sometimes they’re really angry). Those people don’t understand
what I do at all. I help biopharma brands connect with HCPs so that those HCPs
are empowered to make the best possible treatment decision for every patient in
I’ve written hundreds of scripts for medical explainer videos – the kind t... Continue reading
What’s your title?
Vice President, Client Solutions
Years at MNG?
This June, on my birthday, will be 7 years!
What are three words that describe you?
Determined, loyal, and generous
What’s your favorite MNG core value?
Although I can relate with all the core values, my fa... Continue reading
By Michael Kunz
How do you shoot 100 videos over the course of 12 months? Well, the short answer is hustle and hard work. The reality is there are a few key factors needed to be execute an accomplishment like this. I attribute our success to communication and agility.
We all know that clear communication is important, but what does that look like in a real world working environment? A lot of comm... Continue reading
By Robyn Garrett
Do you know that our friends at Litmus are projecting that interactive emails will be the biggest trend of 2018, surpassing even personalization? We do! That’s why we have been working hard to find a way to bring interactivity to biopharma in a way that is fair and balanced.
We are currently offering four different types of interactivity – each with a unique use case that will allow you to drive deeper engagement wit... Continue reading
By Jamie Peck
The final weeks of the year are predictably filled with critical analysis and prognostication by experts across the life sciences industry. Among the most scrutinized elements of this environment is the product pipeline – arguably, the most widely recognized key indicator of innovation and progress for the industry. In the wake of a protracted period of gloom-and-doom forecasts associated with the consequences of the patent cliff... Continue reading
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