Employee Spotlight Questionnaire: Shannon

March 02, 2018


Title: Email Campaign Manager

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Employee Spotlight Talent Teamwork

Four Things I Learned as Interim Creative Director

February 22, 2018


By Robyn Garrett

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Creativity Innovation Personal Best

Pharma Editing Life Rules

February 15, 2018


By Cindy Diamadi

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Pharma AMA Editing

Delivering Physician-Level Data, a Marketer’s 2018 Focus

February 09, 2018


By Jeff Smyth

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Analytics Data Pharma Marketing Digital

Employee Spotlight: Krister

February 01, 2018


Title: VP, Customer Solutions

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Employee Spotlight Personal Best Talent

Behind the Scenes at Our January Hackathon

January 30, 2018


In the fast-paced world of the pharma industry, how can you be sure that you are making the most impact? There is a variety of med... Continue reading

Innovation Teamwork Technology

Is Pharma Capable of Providing the Amazon Experience?

January 23, 2018


Closed Loop Marketing, or CLM, requires understanding not only who your customers are, but using that k... Continue reading

Pharma Marketing Customer Experience Machine Learning

Alexa, what is the dosing for…

January 17, 2018


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How to Get Noticed in 2018

January 05, 2018



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#Pharma #Engagement #Marketing #Personalization #Digital

11 Podcasts for Savvy Pharma Marketers

January 03, 2018


It takes a lot to be a good marketer, amirite? Like the healthcare providers we serve, we’re constantly... Continue reading

Marketing Evolution in the Life Sciences

December 18, 2017


“I’m in love with science because I know that we are winning.”

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#LifeSciences #Pharma #ContentMarketing
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Data Infused with Intelligence

March 07, 2017

Like Artificial Intelligence, MNG Direct platforms and solutions are addressing an unmet need in today’s pharma/biotech marketing. Click here to see our ad in this recent Medical Marketing and Media e-book.  

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#MNGDirect #datainfusedmarketing #pharmaAI

MNG Direct Announces the Launch of MNG Labs as an Innovation Incubator for the Company's Industry-Leading Multichannel Marketing Automation Solutions

January 18, 2017

BENSALEM, Pa., Jan. 18, 2017 /PRNewswire/ -- MNG Direct, a leading provider of multichannel communications solutions delivered through marketing automation platform... Continue reading

Innovation at the Other End of the Pipeline

December 20, 2016


By Jamie Peck

The final weeks of the year are predictably filled with critical analysis and prognostication by experts across the life sciences industry. Among the most scrutinized elements of this environment is the product pipeline – arguably, the most widely recognized key indicator of innovation and progress for the industry. In the wake of a protracted period of gloom-and-doom forecasts associated with the consequences of the patent cliff... Continue reading

Engineered to Engage for Better Outcomes

November 15, 2016


By Tyler Dunn

Earlier this month, my colleague Jamie Peck wrote a great article about Continue reading

Healthcare Provider (HCP) Customer Journey

September 27, 2016

By Duffy Hutchinson

Marketers who understand the impact of the HCP customer journey are more successful in driving impact from brand messaging deployed in the marketplace.  In the early days of digital and non-personal promotion (NPP), HCP and other stakeholder email address databases were not as developed or robust as they are today.  At that time, a primary focus for NPP was strictly reach where campaigns were largely deployed by blanketing therapeutic c... Continue reading

Sticking With E-Mail In Its Golden Years

September 20, 2016


By Dave Mountain

Nothing’s gonna touch you in these Golden Years. – David Bowie 

Consider the humble e-mail.  Like the great Bowie, they first hit the scene in the early ’70s.  Many of your targeted healthcare providers (HCPs) have been getting them for decades, with domains that go back to the early ages of Internet usage. They may get over a hundred of them in a workday, from professional to pers... Continue reading

Video: There's More Than You Know going on at MNG Direct

September 13, 2016

MNG Direct’s CEO, Steve Wray, walks you through the latest company updates as we prepare for Q4 2016 and beyond.

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Six Ways That Propensity Modeling Makes Your Brand’s Message More Relevant

August 04, 2016

By Anthony Hillman


Propensity modeling is the analysis and implementation of how a healthcare provider (HCP) prefers to interact with brand-specific messaging.  By refining targeting to the marketing tactics and channels that an individual HCP prefers, we see engagement benefits for all parties.  

1. Tailoring messages to individual preference

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Action! As video grows, live video gets bigger

August 04, 2016

By Michael Kunz

There are probably as many astonishing statistics about internet usage as there are cat videos on YouTube. For instance, Continue reading

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